nAARI

A Bloom in Itself!
There is a word that carries the weight of generations: Naari. It means "woman".
Ah, but it is not that simple.
Being a woman is as complex as a thread, yet the appearance of both is simple.
But when shaped, they beautify everything around them. It is the unseen labour
that creates the foundation for everything that grows.
nAARI, our latest summer cotton collection, is a reflection of traditional
Kashmiri Aari art and the woman herself. The cotton fabric of this collection,
soft and pure, mirrors the gentle yet strong nature of a woman. Just as the
thread of Aari embroidery becomes one with the fabric, a woman’s spirit
becomes one with the world she shapes. Both Aari and Naari are felt with the
heart; so too is our cotton collection of Kurtis and Co-ord sets for women.
nAARI is for the woman who, like the art of Aari, is woven into the very fabric of
life. She is the thread that holds everything together, beautiful, intricate, and
irreplaceable. Every stitch of nAARI is a tribute to the woman who stands tall,
who nurtures, who gives, and who blooms in the face of every challenge.
She is the embodiment of strength and grace, stitched into the story of
humanity. And the Aari is the story of Kashmiri tradition, stitched through
generations.